Podcast Making: Step-By-Step Guide On How To Start A Successful Podcast

As a business owner, one of the ways to promote and expand your business is to start making a podcast. More than ever before, the number of people who listen to a podcast is increasing daily.

So, if you’re still thinking about whether to start a personal podcast or a business podcast, think no more. There’s no better time to start than now.

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Interestingly, podcast production does not require technical expertise. In this article, you will learn step-by-step how to start a podcast.

What Exactly Is A Podcast?

This is probably the question running through your mind that brought you to this place in the first place. A podcast is a digital audio file uploaded on the internet. It can be downloaded on mobile phones, computer systems and comes in episodes and seasons. Each episode has its own topic.

In simple terms, you can say that a podcast is audio blogging. It works like blogging except that it’s not written but aired. It can either be streamed or downloaded from the podcast hosting site.

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How Does Podcasting Work?

Basically, there are three stages involved. These three stages will be broken down to bits as I proceed.

The stages are:

  1. Record episodes on your phone or computer using some equipments
  2. Upload the recorded audio to podcasting websites
  3. Submit or share the podcast to directories where your listeners or prospective clients are likely to find them.

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Why You Should Start A Podcast

  1. It allows you to connect with your audience in a great and different way. Statistically, there are over 600 million blogs on the internet, and more than 20million Youtube channels. Obviously, these spaces are saturated and your prospective clients have many brands to listen to and chances are, it may take a long time before anyone can read your blog post or view your youtube channel. The good news here is that there are only 800,000 podcasts in Apple Podcast which means that there are incredible space and opportunity for you to connect with your target audience
  2. It has more potentials because people can listen to it in their cars or while walking on the road. Hence, it’s a good idea for Nigerian entrepreneurs when you consider the fact that most Nigerians are always on the move.
  3. It is easy to monetize and can serve as a separate business where you can earn extra income.
  4. The podcast listening rate has been consistently growing by 10 to 20% per year.

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Can You Produce A Podcast With Your Phone?

The simple answer is ‘yes’. If you are using an iPhone or Android phone, you can produce your podcast on them. Since both devices have microphones, you are good to go.

However, the audio quality may not be as clear or as professional as you’d want. But the good news is that there are several apps you can download on your phone that will help you produce better audio quality.

For example, Podbean and Soundcloud have in-app podcast recording abilities. By visiting the Google play store, you can download several podcast apps. The popular ones are Anchor, Spreaker, and iRig Recorder.

Also, you can buy a microphone that can be connected to your phone to facilitate better sound. It’s easier and more comfortable recording your podcast with a device that is always with you.

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How To Start A Podcast

Step 1: Planning

This step is very important before you think of other steps. At this point, you should be able to convincingly answer these two questions:

i. What Is My Podcast About?

This is where you identify ‘your why’. Do you just want to produce a podcast because others are doing it or you have a game plan for it? Are you a marketer and you want to explore it as a new marketing channel?

Or you are skilled in a particular field and want a platform where you can teach your knowledge in episodes and series while making money at it? Are you a freelancer or business owner looking for a new way to connect with your audience?

Whatever your reason for starting a podcast is, you need to spell it out clearly. Identifying your ‘why’ will help you stay motivated even when you are tired or lazy to produce a new episode.

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ii. Who Is My Podcast For?

It is vague to say that your podcast is for everybody because you cannot attend to everybody’s needs with one show. When you get your ‘who’ right, it’ll be easy for you to grow your audience because you’ll be channeling your energy and resources in the right direction and that will produce a faster result than being all over the place.

For example, if you are a business consultant who wants to make an entrepreneurship podcast, then your target audience might be people who are interested in starting or growing their own business, employees looking for a side hustle, companies looking to train their staffs, etc.

Once you identify your target audience, you need to give them a reason to listen to you. Why should they tune in to your podcast every Monday instead of listening to the news or music? This means that your content must be something that appeals to the interest of your audience. This is why you should take your time to plan your show because this is where many get it wrong.

Another important part of this step is to plan your episodes. Once you know why and who your podcast is for, then you need to plan how to dish out the content to them in the right way.

You need to decide how often you will release new episodes or seasons, the format, time frame, and topic for each episode, etc. Before concluding on a topic, visit iTunes or Stitcher, check the top 100 podcast covering the topic you want to talk about. If you can find only one or two, that’s a signal that there’s low demand on the topic and you may need to change it.

See Also: Four Ways To Go Into Entrepreneurship.

Step Two: Name Your Podcast

What will you like your podcast name to be? This is the time to think about that. It’s possible that you have a classy name in mind and you can’t wait to launch it. That’s okay but also consider your target audience when choosing a name. You want your audience to identify and understand the name.

Hence, it is advisable to pick a name that expresses what your show is about. You may ask, can’t I use my name? Well, you can if you are a celebrity or you’ve built a personal brand that everyone is familiar with.

Otherwise, it’s a no-no. You cannot use ‘The Miriam Walter Show’ when no one has heard about your name before. The implication is that your audience will wonder who Miriam Walter is and just stroll past your podcast.

Also bear in mind that there’s nothing more frustrating than having a great content that no one gets to see or listen to. So, if your desired name will hinder your audience from seeing your Podcast, now is the time to consider another name.

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Step Three: Choose A Format

There are different formats you can choose from. Determine if you want to maintain a single format or you want to change your format every season or annually.

Here are the various types of podcast formats to use:

a. Solo

This is also known as the monologue. This means that you are doing the podcast alone. Once people listen in, they’ll only hear your voice. The benefit of the solo format is that you don’t need to rely on someone else to record your episodes. At the same time, you are building yourself as an authority in your podcast field.

Also, you wouldn’t need to share your profit with anyone once you start monetizing your podcast. However, the challenge with the solo podcast is getting over the feeling that you are talking to yourself and coming to terms with the fact that you are actually talking to an audience.

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b. Interviews

Unlike solo, interviews involve inviting an expert or a renowned personality to share their knowledge and experience on your episodes. Here, the podcaster is the interviewer while the guest is the interviewee.

Some of the people you can interview are your heroes, mentors, and leaders. This type of podcast gives you the privilege to chat with someone you’ve always looked up to. Apart from that, you will equally attract the audience of your guest and these audiences might end up listening to your subsequent episodes.

If you are considering this type of podcast, you will need to sharpen your interview skills because not everybody can successfully conduct an interview.

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c. Multiple Or Co-Hosts

This is another format that involves hosting your podcast with one or two of your friends or colleagues. This format gives you the opportunity to bounce ideas off of people. Besides, it makes your listeners glued because they get to hear the views of different people.

The challenge with co-hosting is that when recording, the timing has to be suitable for everyone. This means that it’s possible for a co-host to be unavailable when you need to record an episode.

Alternatively, there are software specifically made for long-distance recordings. e.g Squadcast and Zoom. In addition, another challenge with co-hosting is the issue of ownership and profit-sharing. It’s important to sort this out from the beginning. Preferably, involve a lawyer to draft out a workable agreement between you and your co-hosts from the inception to avoid future challenges.

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d. Storytelling

This is another format that presents topics and episodes in the form of storytelling. Everybody loves to hear a beautiful story and if you are a good storyteller, this may be the best format for you. Also, you can present the stories as case studies where your audience gets to input their opinions.

e. News Recap

This is a format that summarizes the news within a specific industry or sphere.

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Step Five: Record Your Podcast

Once you’ve done your groundwork, the next thing is to go straight to recording.

Things To Do Before Recording Your Episodes

i. Write Out Your Outline

This will help you avoid rambling and making mistakes. You don’t have to write out your podcast verbatim, but take your time to jot down bullet points that will give you the needed flow. If you are working with co-hosts, share the outline with them so that you can be on the same page.

ii. Choose A Good Place To Record

You cannot record just anywhere. You need to choose a suitable place that will not echo or have background noise. If possible, record in a quiet, large room with plenty of space around you. But if what you have is a small space, ensure you have lots of materials around that can absorb the sound: furniture, carpeting, closet full of clothes, etc.

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iii. Get Your Equipment Ready

A microphone can give great results if you choose the right mic. So, get a mic and connect it properly to your computer or recording device. Preferably, purchase a USB microphone unless you have experience with audio equipment.

Basically, different podcast set up is available for different formats. If you are going for solo shows, you could make do with a microphone for a start. As you progress, you can visit Amazon.com for the different podcast equipment available for your perusal.

In summary, the equipment you need to begin are:

  • A good microphone
  • Audio recording software
  • Podcast equipment to improve sound quality

After putting the three things listed above in place, you will need some software to record and edit your audio. There are options to pick from and one of them come free.

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Podcast Recording And Editing Software

a. Anchor.fm

Anchor makes it easy for a starter to make podcast in minutes. Everything you need to begin is inherent in anchor app and it’s absolutely free. The interesting part is that anchor allows you to create, distribute, and monetize
podcast right from your phone. With their easy to use tools, you can record, edit, and add clips from any device and you will sound great regardless of your skill level.

Unlike other software, Anchor does not only allow you to record your podcast, but it also doubles as a hosting site. The platform automatically distributes your podcast to iTunes, Google Podcast, Spotify, Radio Public, Stitcher, etc. You have access to all these features for free. No storage limits or trial period.

To get started with Anchor, download the app on Google play store, sign up, and start enjoying the features. It’s easy, professional, and effective. You can either record a new podcast or upload a recording from your phone, add background music, podcast description, episode, and season number. Afterward, you can either publish it immediately or schedule it to go live on a latter date.

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b. Audacity

Audacity is a free and open-source audio editor. On Audacity, you can make changes to the original code easily. You can easily customise your user experience, record your podcast, and make improvements where necessary. At first, you may find it difficult to navigate your way around Audacity but there are lots of video tutorials on how to go about it. This software caters to the needs of the majority.

c. Adobe Audition

Adobe Audition is available through paid subscription. It has a monthly fee of $20. If you are looking for a powerful and professional audio editing software, here it is. It might be more than what you’ll need but if you are using a mixer and high-end equipment, Adobe Audition might be the best option for you

d. GarageBand

This software comes with all MacBooks and it’s good enough to produce and edit your audio. GarageBand allows you to record the audio from your podcast microphone and save it as an MP3 file.

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e. Alitu

This is the easiest platform you can use for recording your podcast. It is easier than GarageBand or Audacity. Alitu is a podcast making tool that automates a lot of confusing technical jargon. You don’t need to download any software. You can access it once you have an internet-enabled computer. All you need to do is upload your recordings, utilise the editor to take out any major mistake.

f. Hindenburg Journalist

Hidenburg is another paid software with multiple audio editing tools. It’s the cheapest paid software appropriate for podcasters. A license costs $95 and is a one-time fee.

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Step Six: Edit Your Podcast

After recording your podcast, the next thing is to edit it. Editing your podcast allows you to add your intro and outro, stabilize volume, and remove any mistake you made when recording.

Actually, any of the software recommended above (Anchor, Adobe Audition, Audacity, GarageBand, Alitu) should help you achieve this. If you are unable to do the editing yourself, you can hire someone to edit your episodes for you. Once you finish editing your audio, save it as an MP3 file.

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Step Seven: Choose A Hosting Site

If you are using Anchor, you may not need to worry about having a podcast hosting site because Anchor handles both recording, hosting and distribution for you. But, if you prefer the other audio recording channels, you will need a hosting site.

Even if you have a website, it’s not advisable to host your MP3s on the same server. This is because shared web hosts don’t have the bandwidth or speed for the demand that downloading and streaming MP3 requires.

Basically, podcast hosting sites gives you the platform to have all your podcast in episodes or seasons and they help you handle the distribution to different podcast directories.

Here are some of the Hosting Websites

  • Buzzsprout
  • Captivate
  • Transistor
  • Simplecast
  • Podbean
  • Castos
  • Libsyn
  • Blubrry

Step Eight: Publish Your First Episode

The good news about podcasting is that you can record several episodes and schedule them to go live at a set time and date. This will save you from inconsistency and production pressure.

Therefore, if your podcast is weekly, you can produce for a month at once, schedule them for the four weeks and you can take your time to produce for subsequent months. Once the scheduled time ticks, the podcast will automatically go live.

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Step Nine: Promote Your Podcast

There are several ways to promote your podcast for your audience to see. Here are some of the ways to:

1. Submit It To Relevant Directories

If you are using a podcast hosting site, most of them automatically help you submit your podcast to popular podcast directories. But, if you are not
using any hosting site, perhaps because of the price, you can submit your podcast to the directories yourself.

These are some of the directories to consider:

a. Soundcloud: This is one of the best channel to list your podcast and reach your audience. For example, Playstation was able to build up to 5,000 subscribers for its Soundcloud podcast.

b. Apple Podcast: This is one of the largest podcast directories you should try as much as possible to get your podcast on. To learn how to upload to Apple Podcast, visit iTunes Connect’s Podcaster Support page to create an account and submit your podcast

c. Stitcher: This is the second largest podcast directory you should gun for. Head straight to Stitchers website, create an account and submit your podcast.

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d. Spotify: Spotify is a new podcast directory but, it’s growing at a fast pace due to its popularity in music streaming and podcast recommendations. So, you don’t want to miss out on the opportunity to get your podcast on the platform. To get started, visit Spotify for Podcasters and follow the steps to submit your show.

e. Google Play Store: Another great way to reach potential listeners is Google Play Store. To start, visit the Google Play Podcasts portal. Then click add a podcast and paste your podcast’s RSS feed URL, then click submit RSS Feed. Afterwards, you’ll verify ownership of your podcast, review your information, publish your podcast and wait for approval.

2. Tell family and friends to listen in

Word of mouth is a very potent channel to get listeners. Tell your friends and families about it and also encourage them to tell others to listen in.

3. Share on social media

Most of your listeners are active social media users. So, ensure you utilise social media to create awareness for your podcast.

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4. Join a community of Podcasters online

There are several communities of podcasters you can join. They are on Facebook, Instagram and the likes. In the community, you will learn what someone else is doing that you haven’t tried. Besides, you will always have firsthand information on how to grow your show.

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How To Make Money With Podcast

At first, your focus should be to build yourself as an authority and gain the trust of your audience. Afterward, you can start thinking of monetisation. One of the common ways to monetize your podcast is to ask people to subscribe to it weekly, monthly, or annually.

Another way is to promote other people’s products or services during your podcast and get paid for it. Also, you can use your podcast to promote your product or service that complement your show at the beginning and end of your podcast. You can direct your audience to a link or website where they can get your offerings.

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How To Post Your Podcast On Social Media Platforms

If you are active on Facebook, Instagram, Twitter, YouTube, etc, you might want to post on these platforms for your existing followers to see. This is actually a step in the right direction because you can easily convert your followers to listeners. Obviously, podcast is an audio file and most of this social media platforms don’t allow audio files unless you can convert them to videos.

The best way to promote your broadcast on your social media handles is to convert them to video. So, how do you do that? Just the way you create a normal video, you can create motion videos depicting your speech while your podcast plays in the background.

Alternatively, you can create a cover image to serve as your video background, then allow your podcast to play in the background. One of the sites that can help you achieve that is Voice2v.com and Wavve Video.

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In conclusion, there’s no better time to start creating your podcast than now. Share this content with your friends, so we can all build together and if you get stuck along the way, you can always return. Also, drop any questions or concerns you have in the comment section.

Are you doing something extra-ordinary in your industry and you want the world to hear about it? Reach out to us now to tell your story.

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10 Movies On Netflix Every Entrepreneur Should Watch

As an entrepreneur, you are under a lot of pressure with the intensity of your work. Therefore, it necessitates occasional breaks that help prevent burnout. In your quest for relaxation, you may have read a couple of novels, taken a nap, had a fair share of meditation, and some quiet time. But, watching movies can help switch up your relaxation style, especially movies on Netflix. Why?

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Netflix, being one of the most popular video streaming services, offers over a hundred million subscribers all over the world TV series, documentaries, and feature films across a wide variety of genres and languages. 

There are a bunch of inspiring movies on Netflix. So, we put together this amazing list of some movies on Netflix. They will have you basking in a world of insights and motivations over a bottle of soda and snacks on your favorite couch. 

See Also: How to stay motivated when things get tough and stressful

In no order, here’s our hitlist for 10 movies on Netflix every entrepreneur should watch;

Movies On Netflix For Entrepreneur

The Boy Who Harnessed the Wind.

This inspirational true-life story is a 2019 British drama film. It was written, directed by, and starred Chiwetel Ejiofor in his feature directorial debut. For an entrepreneur who needs a burst of motivation, this beautiful movie is set to revive the true spirit of entrepreneurship laced with determination, passion, and optimism, as seen in the movie.

The story narrates a memoir of the 13-year-old Malawian engineer, William Kamkwamba. As a teenager, faced with all odds, he built a wind turbine for his famine-stricken town in Malawi. The wind turbine helped power small appliances and eventually irrigate crops.

The writer also shares insights on the perils of farming in the early-2000s in Malawi. Watch how it overly presents a memorable portrait of village life in Africa. And, created awareness of the typical human struggles and family relationships. 

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The Great Hack

Great hack is a special documentary movie on Netflix produced and directed in 2019 by Jehane Noujaim and Karim Amer. It captures the Facebook–Cambridge Analytica data scandal and its unethical effect during the United States’ 2016 presidential elections.

This documentary is rather mind-blowing and eye-opening as you come into a realization of how technology, consumer information, and data have become a social experiment. It also spurs you into awareness of how the industry operates, especially Facebook advertising. Additionally, you learn the importance of customer data in business management.

The Great Hack sheds light on the priority of safe business information, how to prevent data harvesting, and the importance of enforcing a viable privacy policy statement for your business and customers.

All of these and more would broaden your mind and expectations as an entrepreneur in this present age of technology.

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FYRE: The Greatest Party That Never Happened

This American documentary directed by Chris Smith was released on Netflix in 2019. It’s a synopsis about Billy McFarland and the failed Fyre Festival of 2017. The movie exposes the excesses of social media.

The corny entrepreneur markets his festival as a luxury music festival hosted on a private island. However, despite the aggressive marketing through influencers and other platforms, his team was unable to deliver on the promises made in their wildly successful marketing campaign.

The outcome of this event tells how a great business idea can implode when you don’t plan properly and when you’re selling an idea instead of the product itself.

As an entrepreneur, this movie is recommended as a cautionary tale to professionals across all boards. Don’t sell something you can’t deliver. Asides the moral documented in this movie, you’ll appreciate how to effectively utilize the elements of marketing to grow your own small business.

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BRENE BROWN; The Call To Courage. 

This is yet another inspiring movie on Netflix; a documentary film directed and produced by Sandra Restrepo in 2019. Brene Brown, a New York Times bestselling author is seen uplifting attendants of her talk-show at UCLA’s Royce Hall, with her self-help mantra “dare to show up when you can’t control the outcome”.

She discusses what it takes to choose courage over comfort, particularly in a society where shame, fear, empathy, and vulnerability are some of the most powerful emotions that we feel as humans, but often the most uncomfortable to have. It’s a credible business documentary that admonishes you on the common and necessary leadership strategies for the growth and success of your business.

Being a leader and business owner, you cannot ordinarily expect to hold your people accountable to behaviors that you have neither taught them nor embodied.

As humans sporadically faced with emotional instability, watch this and learn how to overcome and live undefeated. With humorous plots, this motivational piece is also an easy watch.

See Also: 10 Ways to deal with online bullying as an entrepreneur. 

Homecoming

Beyoncé Knowles-Carter stars in this Netflix documentary that fused two of her live Coachella performances in 2018. It comes along with footage recounting the journey and inspiration behind the classic show.

Homecoming was directed by Beyoncé herself and premiered in 2019. It takes us behind the curtain of the all-time superstar where we perceive an appreciation of work ethics, self-acceptance, confidence, and hard-earned success.

Like a true ‘Queen Bee’, watch how she embodies discipline, leadership, and passion in selecting her supporting team (dancers, performers, back-up singers).

Additionally, homecoming reminds us that the glory we see on stage takes thousands of hours of hard work and practice invested to make it work. If you desire success, you really can’t take hard work out of the equation.

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The Social Network.

The Social Network was produced in 2010, at the height of Facebook’s grip on global culture. Decades after, it still maintains its hold on viewers because of its amazing content. It is an American biographical drama directed by David Fincher, written by Aaron Sorkin. It was adapted from Ben Mezrich’s 2009 book, ‘The Accidental Billionaires’.

This movie tells the story of Facebook’s conception, how it took over college campuses, and the world, via a Harvard student named Mark Zuckerberg. Mark had built a digital yearbook for college students that exploded into the global semi-primary communication means.

The movie captures our human addiction to connection. And shows how the person with the power to provide it has some measure of power over us all. It inspires innovation and will drive you to want to build your own empire.

JOBS

An American biopic about the Apple Inc. co-founder, Steve Jobs. It was directed by Joshua Michael Stern in 2013 and written by Matt Whiteley. The story unfolds in three parts, each segment focusing on the period prior to the launch of a key product.

It covers the early days of Apple until Jobs gets fired and his return to pick up the reigns in 1997. The movie takes up not only Job’s professional development but also his often-drained personal life. It also shows how he managed his relationship with those around him.

The crucial insights to learn from this movie, as an aspiring entrepreneur, are how Jobs’ vision and goals were accomplished by sheer determination. He was successful even without having techy skills like computer coding and engineering. Also, how he was able to manage his relationships as one of the world’s most successful entrepreneurs.

Minimalism; A Theory About Important Things

This special documentary takes the audience to explore the lives of minimalists from all spheres of life ranging from entrepreneurs, architects, journalists, families, and lots more.

It was released in 2016 by Matt D’Avella and centers around the bliss of simplicity. Although the idea about minimalism in this film is geared mostly towards consumers, we think that this should be a must-watch for all including entrepreneurs as it would enable you to make the best financial decisions.

Seeing as profit can also be earned by reducing expenses, the idea of the benefits of minimalism would encourage you to desist from spending irrationally.

As a creative or a designer, you’ll also be able to relate to how creating clear and uncluttered works is paramount for an excellent job. This movie also quite glaringly explains why quality trumps quantity.

She Did That

Get in here ladies! This uplifting documentary film created and executively produced by, Renae L. Bluitt in 2019, features four black women entrepreneurs amongst a host of other black women business owners succeeding in the world of business against all odds.

It is very motivating as it explores and gives clear insights into what it really takes to be a successful black woman entrepreneur, defying all odds. 

It highlights the perseverance and determination of Lisa Price, the founder of hair care brand ‘Carol’s Daughter’; Melissa Butler, the founder of beauty brand ‘The Lip Bar’; Tonya Rapley, founder of ‘My Fab Finance’; and Luvvie Ajayi, a New York Times best-selling author, speaker, and digital strategist. 

This movie teaches determination and self-encouragement. In the words of the filmmaker, “if the women in this film can do it, you can do it, too!”.

UPSTARTS

Upstarts, a Netflix India Original, is an Indian comedy-drama film directed by Udai Singh Pawar and released in 2019. It features three young college graduates who get captivated by the startup mania embracing the city.

It is an interesting movie on Netflix wrapped with human emotions in its truest form. Definitely relatable, it puts forth the good vs bad narrative of start-up struggles from alcohol addiction to bubbling ambition to search for hope and reason.

A typical rag to riches story coupled with many difficulties through the process. Watch and be inspired by how their relationship stood the test of time and wavering circumstances.

Whenever you’re stressed out or in need of an inspiration booster, look up these movies on Netflix that are geared towards stimulating your mind, and experience your determination well up from within as you bid farewell to creative or innovative block. 

Also, what better time to get motivated by them than now…

Happy Streaming! We will like to know your favourite movies on Netflix in the comments

Let’s help you create visibility for your brand today by putting you on the world map. Call us now.

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LinkedIn Live Streaming for LinkedIn Events

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn live streaming for Virtual Events and LinkedIn Polls with special guest, Michaela Alexis. We also discuss […]

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7 Common SEO Mistakes To Avoid And How To Fix Them

Do you know why SEO is a very common lead generation strategy but even the top companies with the best SEO strategies generate only about 11% quality leads compared to their monthly lead generated?.. this is because of the common SEO mistakes they have neglected over time.

This article will demystify all you need to know about these most common SEO mistakes, how to avoid them, and how to fix them (if you’re already neck-dive into the pitfall).

You get to see it this way.

What if I tell you that 85% of your leads can all come from organic search?

If you pay attention to and solve the common SEO mistakes that might be holding you back from achieving such awesome results.

Interesting right? read on to find out, the secrets of what you can do to avoid these mistakes are just below..

Search Engine Optimization is a topic that drives serious questions.

I am particularly interested in SEO because of the benefits it brings to your website and business generally.

We go as far as teaching SEO in-depth in our digital marketing course. You might want to check it out.

In the past,

I have faced different SEO mistakes from clients’ websites while doing SEO audit for them.

These mistakes will be covered in details as you read on.

You will also learn how to avoid or fix them permanently on your website if you want to stand a chance to rank high on SERPs.

Let’s get right straight into it.

What Are Some Common SEO Mistakes In Digital Content Production?

We recommend that you take action of all these steps that we’re about to label out if you really need to use SEO as one of your most effective lead generation strategies.

1. Not considering page speed

Take a look at this image. Imagine having a page speed of 0.07? this means that you do not ever lose any of your page visitors.

7 Common SEO Mistakes To Avoid And How To Fix Them

Page speed is one of the most common SEO mistakes you need to pay attention to.

There’s this saying in SEO, the faster your site, the more Google will favor it.

While this is a not-so-good result to get, in the next few sentences, I will tell you the very first thing to do if you must get a fast loading site.

But first, pay attention to this insight.

There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights.

This tool gives you an overview of what aspects need repair to boost the speed of a particular web page.

As an SEO expert, one of the very first recommended fixes for slow websites is Image compression.

Compressing images before uploading on your website can increase your load time tremendously.

Do you know why this is so?

If not done or done right, images with large sizes will slow down your site, and I will tell you how to compress the file size without compromising on the image quality.

It’s quite difficult to get a hundred percent score if your website already has high-end images.

Here is a snipe from GTMetrix:

optimise images

To correct this, I use a plugin called Smush Image Compression and Optimization.

Smush Image Compression and Optimization or WP Smush meticulously scans every image you upload – or have already added to your site – cuts all the unnecessary data and scales it for you before adding it in your web content.

Another most common SEO mistakes that cause a very slow website load speed is not using a caching plugin.

Want to know what you’re missing out from for not using caching? Read on.

What is a caching plugin?

Caching plugins work is by saving the dynamically generated HTML files and serving them from the cache (i.e. reusing previously generated data) whenever a request is made, rather than loading all of the PHP scripts from WordPress every time you hit refresh.

Here are two recommended caching plugins – WP Super Cache or W3 Total Cache.

With just simple settings, you can configure either of these plugins to start caching your website content right away.

Although, there are other things you can do to optimize and speed up your website. You just have to check out this post to find out more website speed optimization tips.

2. Wrong keywords are costing you your ranking power.

See this formula. Wrong Keyword = Low Impression = Low CTR = Low conversion.

Did you see how a wrong keyword can cost you a lot of your SEO strategy?

I will share with you one of the most disastrous keyword research mistakes you’re possibly still making today.

No doubt, keyword research is one of the most integral parts of digital marketing.

That’s why we have included it in our digital marketing module. Click here to check out our digital marketing course outline.

To get a chance to rank on Google or other search engines, you really have to understand how to choose the right keywords for your web contents.

I have previously covered how to do keyword research using Google keyword planner, but what I’m yet to comprehensively discuss is how choosing the wrong keyword affects your SEO strategy.

As an SEO expert, brands try to rank for generic keywords like the short-tail keywords!

See this common example below;

A startup company trying to optimize its new website for “website development company” is obviously not on the right track.

 Common SEO Mistakes To Avoid And How To Fix Them

Common SEO mistakes in keyword research

This is because that keyword is highly competitive.

Looking at the example above and to avoid this and other common SEO mistakes when it comes to keyword research…

We recommend optimizing for a long-tail keyword.

These keywords are not so competitive, low search volume, but are more targetted and have a high probability of conversion.

As a matter of fact:

They might want to start optimizing for “Website design company in Lagos”.

3. Ignoring Metadata Is One Of The Most Common SEO Mistakes You Need To Avoid

Have you ever ignored your website metadata or missed our one-single metadata secret?. then this is the most important part of the common SEO mistakes you might have been comfortable making.

SEO metadata is what appears on search engine result pages (SERP) when a website comes up for certain queries.

It includes the title of the page and its meta description (descriptive text below the title).

Here is a sample:

No doubt that title and meta description plays a huge role in Search Engine Optimization.

Title tags are the most important of all of the meta tags.

These tags have a real impact on search rankings and, perhaps just as importantly, are the only one of the tags we’ll discuss here that are visible to the average user.

For the Meta description, It is quite a useful meta tag as, very simple and I will show you how to PERFECTLY fix this part of your SEO..

It explains to search engines and (sometimes) searchers themselves what your page is about.

Let’s say you were googling the phrase Make money online in Nigeria for example.

You might encounter the following results:

How do you perfectly fix this?

Take note of the following pointers below:

  • The Title Tag alone can impact your search engine rankings.
  • Descriptive tags may encourage users to visit your site.
  • The meta description may serve as “organic ad text.”

So you have to make sure it’s optimized correctly for every page.

This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long.

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google.

You don’t want potential visitors to be unable to read the full title in the SERPs.

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR) for human.

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs.

If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page.

4. Your Content Quality Is Poor, And This Is Why It’s Costing You.

Do you know why your content isn’t making it to the first page of search engine result pages? Because Google doesn’t see it as holding much quality to be served to people.

The internet is flooded with a lot of mediocre content and those with very high-quality content take home the win, and this is why you’re not taking home any win.

It is very important to write long website content or rather, publish one with a decent amount of words.

As difficult as it is to right on your product page, Yoast recommends that you have a minimum of 300 words in them.

But do you know what top tanking blogs have in common?

Their blog posts have more than 2,000 words as their most minimum words of content.

If you truly want to rank your posts, then it’s recommended that you stick to writing long-form content.

Blog posts that are around 1,500 to 2,000 words are typically considered “long-form.”

However, those numbers are slowly increasing with 3,000 to 10,000 words becoming the new standard.

Image Credit: Backlinko.com

Today, when you ask Google a question, it will return what it believes is the highest quality post that answers your question, and in almost every case, it’s long-form content, over 2,000 words.

In conclusion, focus on writing quality long-form content and make sure they are original.

5. Website not mobile responsive

Quick question..

How was your experience when you tried using a site on your mobile device and found it challenging to navigate or click on a button with 100% accuracy?

My guess is as good as your answer. The experience is wacky and frustrating, and this leads to people bouncing our of your page without consuming your content or taking actions.

7 Common SEO Mistakes To Avoid And How To Fix Them

common SEO mistakes – Not having a mobile responsive site

Mobile Internet access has long surpassed that of desktop computing.

It is believed that by 2020, there will be more than 6.1 billion smartphone users.

As a result, it’s safe to assume that a large portion of your website traffic is going to be from many of those devices.

Since Google has announced that next year they will switch to mobile indexing first, you should be busy preparing your site for this change. ‘

Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank.

So if the desktop version of your site is set up brilliantly, but your mobile site isn’t responsive at all, you have a lot of work to do if you don’t want to suffer a rank drop over next year.

Everything from image optimization to text fonts and layouts needs to be addressed.

A great way to test mobile-friendliness is to use Google Mobile-Friendly Test Tool.

Mobile Friendly Test

Testing on various screen resolutions may also be necessary to determine if the site looks good across the board. Otherwise, you may have a horrible mobile layout on certain screen sizes without knowing.

6. Having Terrible Backlinks Are Some Of The Most Common SEO Mistakes You’re Making

Your backlinks can be costing you a lot of your chances to rank on Google’s first page.

And this is why you need to review your backlinks.

While to many, this is the most common SEO mistakes to ever make on your site, the next mistake is a killer strategy that can kick you off Google SERPs.

A common SEO practice by many in the past was to create guest posts on blogs or other websites while linking back to their own.

Now..

This process is still necessary for creating recognition of your site.

However,

It needs to be done in a different way.

Since 2012, search engines have been putting more emphasis on relevant linking.

An example of a bad one would be to link a cat toy eCommerce site to a boating supply shop.

These two are not relevant and may score poorly in search results.

If you want to create a strong network of backlinks, you need to be careful where you post your content. Create guest posts on blogs, but make sure they are relevant to your site’s specific niche or industry.

Studies show that link authority plays a strong part in higher rankings within search results.

This means links from websites that have a high rank according to Ahrefs Domain Rating can greatly impact the appearance of your site in search results.

Before applying to write a guest post. Make sure you have done competition research of possible websites that have better domain authority than yours.

  • You can use MOZ.com to check to domain and page rank of websites in your niche
  • Use SEMRUSH.com to analyze competitors in your niche.

7. Stuffing keywords is the most common SEO mistakes you might be making

When you stuff keywords, you run the risk of getting kicked out from Google SERPs, this mean that Google bots will be forbidden to crawl your site.

Now, what is Keyword stuffing?

See this image below.

Keyword stuffing was quite a common practice at the turn of the century.

According to Google,

Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.

Often these keywords appear in a list or group, or out of context (not as natural prose).

Many people discovered that using the same word over and over again would help rank a site higher in search results.

Unfortunately, this also created terrible and difficult-to-read content.

Although,

This practice has been widely abolished, it’s still something that happens more often than it should.

There are still developers who stuff as many keywords as possible into a small amount of text. As a result, the pages do not perform well during a search.

There are still developers who stuff as many keywords as possible into a small amount of text.

As a result, the pages do not perform well during a search.

Experts believe that an ideal ratio for keyword-to-content should be approximately 2.5 percent.

This means you want to use the same keyword once for every 50 words at the most.

Otherwise, you’ll run the risk of a penalty from search engines such as Google.

This means you want to use the same keyword once for every 50 words at the most. Otherwise, you’ll run the risk of a penalty from search engines such as Google.

As an SEO expert, let me give a quick tip I proffer to students who registered for our digital marketing training.

You can click here to see our digital marketing training course guide.

This is our suggestions:

Use LSI keywords instead of abusing keywords in your content.

So what are LSI keywords?

LSI stands for Latent Semantic Indexing. It might sound complicated at first reading, but it’s not really.

LSI keywords are words or phrases that are semantically related to each other. They are not limited to synonyms or keywords with similar meanings.

To generate LSI keywords, you can use:

  • LSIGraph
  • Google Autosuggest feature
  • Google related search option

There are more tips about using LSI in content, and I think you should have look at it.

And there you go…

So, when faced with this question “what are some common SEO mistakes in digital content production?” these most common SEO mistakes content curators make when trying to rank their websites are all you need to rethink your ranking strategies.

If you don’t want to fall victim to search engine optimization mistakes, you should carefully follow each step mentioned right above.

Are there other mistakes you’ve noticed that weren’t mentioned in this article?

You can let us know right away. Thanks for reading.

Before you leave, why not check out:

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10 Networking Tips To Build And Grow Your Business Network

Acquiring and retaining customers are the most important tasks for every small business owner. Networking is the key to achieving that. Gabriel Weinberg, in his book, ‘Traction‘, states that there are 19 tractions (customer acquisition) channels and one of the major traction channels noted is “offline events”.

See Also: Payroll management tips for entrepreneurs and small business owners

Offline events are more popularly known as ‘networking events’. They offer you the opportunity to connect with potential customers face to face. Oxford Learners Dictionary defines networking to be a system of trying to meet and talk to other people who may be useful to you in your work.

Networking is one of the most potent traction channels that small business owners need to leverage to acquire their first and subsequent customers.

See Also: How to start bottled water or pure water business in Nigeria.

Also, we know that the internet is changing the way we live. People are increasingly leveraging the internet to communicate with each other. It is important for you, as a business owner to leverage various online tools to grow your business network.

In recent times, business owners are using effective offline and online channels to network efficiently to grow their business networks. 

In this article, I would be sharing 10 networking tips that small business owners should use to build and grow their customer base and their entire business network.

See Also: 100 Profitable business opportunities to start now for aspiring entrepreneurs and investors.

10 Networking Tips For Entrepreneurs

Find Your Audience

Going to events is great, but without properly targeting what event to attend, it can end up being a huge waste of time for you and your business.

The first and probably most important aspect of networking is identifying the right people with whom you want to build a relationship. The relationship could be as a customer or partner. But, how do you really identify what networking event to attend or not?

Industry-based events would probably be the best place to start. This type of event will give you the opportunity to engage with thought-leaders in your industry. These thought leaders can transform to mentors or advisors for your business.

Also, you can connect with businesses just like yours and share experiences with each other. At this type of event, you would identify competitors, complementary businesses, and market leaders who are championing innovation and growth in your industry.

See Also: Working with your spouse or romantic partner; tips to prevent heartbreak.

If you sell products online across different social media platforms, events around learning how to effectively market your product and convert more customers online will be a good fit.

An example of a really never-to-miss event for food entrepreneurs is the GT Food and Drink Festival that occurs around the Easter period. The event connects foodies with food and drinks entrepreneurs. It is one of the biggest opportunities for food-based entrepreneurs to grow their customer base. They get to showcase their food items to thousands of food lovers and enthusiasts that attend the festival.

Other business meetups or communities like BNI (Business Network International), Toastmasters, and even online communities on WhatsApp, Facebook, LinkedIn and Instagram also come in handy.

Tools like Eventbrite would help you identify the festivals, training programs, or conferences that are happening in your city.

When you have really identified the right event/audience you have taken the first step in leveraging networking to build and grow your small business network.

See Also: Top legal documents every entrepreneur and start-up should have.

Dress As You Want To Be Addressed

More important in the African content than anywhere else, people at events are generally expected to appear smartly dressed. They can dress in traditional attire that might not come off as extremely dressy. When in doubt, you are better off attending the event in English attire. A plain shirt and trousers for men, or a plain skirt and a blouse for women will do the magic.

Some business owners wear their company-branded attire. This strategy is great because it helps register your brand in the mind of people. Anytime customers see or meet you anywhere they can easily recall your brand.

Most networking events provide name tags which makes networking easier. It makes it easy for you as a business owner to start a conversation.

People make decisions on how you as a business owner appear. The way you dress determines if they would perceive you as important, intelligent, or successful.

The way you dress would determine the first impression people at the networking event would have of you. Try as much as possible to be memorable.

See Also: Work from home tips that helps productivity for teams and businesses.

Meet, Mingle, Build Relationships

The goal of attending any networking session is to meet and build relationships with people who would positively impact your business. The growth of your business network is dependent on efficiently making use of networking events to meet and mingle with business owners like yourself.

First impressions matter.  Your ability to build a relationship with anyone is in communicating effectively with anyone you meet within the first five minutes of entering a conversation. Prepare to passionately listen as well as speak about your passions and your business.

Usually, networking events, based on how they are structured, leave 30 minutes at the beginning or at the end of the event for participants to mingle. It’s better to spend quality time interacting with 6 people for at least 5 minutes than talking to everyone at the event for less than 30 seconds.

When you connect with someone, do not fail to share contacts with them and a selfie if permitted to share online. Ensure that you always have a business card handy. However, it’s not about handing out and receiving business cards, it’s ensuring that you take out time to nurture that relationship, just as you would do any other friendship.

This is critical in building business networks in Africa, where most relationships are built directly, not over the internet. Although we are quickly adopting the internet in the way we work in Africa, relationships still need to be built offline. So, it’s important that you follow up on the people you meet at events to grow your business network.

See Also: Qualities of an emotionally intelligent person.

Follow up/Connect On Social Media

Once the event is over, take out those business cards and begin to add them up to your contact list. Then, follow up with them with simple texts or emails. This shows you are interested in engaging them either on a personal and business level as the case may be.

Another effective way to follow up is to connect with the people you met at events on social media. You can connect with the business owner and their businesses on social media. That way, you can see the type of content they post on social media.

Even though social media may not be as direct as emails or phone calls, it will give you better insights about the person based on their content type.

Make Online Content

The world consumes billions of content online daily. So, it’s important to share content online, to promote your personal and business brand. Your content will help you interact with potential customers and other players in your industry.

Writing articles on Medium, creating posts on Facebook, Twitter, and Instagram or sharing your opinion either as a vlog on YouTube or as a podcast on Anchor are avenues through which you can build your presence online.

Tagging or mentioning the people you meet at events on your social media as they do the same for you is useful. You could leverage each other’s presence online to build more relevance to online consumers.

Most people do not respond effectively to posts online that are predominantly focused on selling products to them. People respond to content that they believe is relatable. Your content should entertain, inform, or inspire your audience.

Sharing testimonials or positive reviews also add credibility to your brand.

Build Online Relationships

The internet continues to change the way people communicate with each other and we are becoming more globalized. People across countries can communicate instantly with each other on different platforms. This has increased the opportunity to meet and build relationships online and offline.

Business owners use tools like WhatsApp and Facebook to build online communities where they share content, seek and offer products and services to each other. These are networking channels that business owners can exploit to grow their business network. A good example of a  Facebook group for technology business owners in Nigeria is Silicon Africa.

LinkedIn, particularly sets itself out as a platform that caters to business owners and professionals. It enables you to build professional connections with experts and peers in your industry. Your ability to communicate your value offering through these platforms will help you grow your business network. A typical example of a LinkedIn Business Group is Nigeria Business Communities.

You can create your own group and build an online community organically depending on the type of business you are running.

See Also: Factors to consider before choosing a business structure for your business.

Follow Influencers In Your Industry

In every industry, there are leaders, some of whom have a strong presence online. In the startup and technology scene, names like Iyin of Future Africa, and Jason Njoku of Iroko are influencers, who predominantly engage and inform the startup community through their posts on Twitter.

 As a startup entrepreneur, following their content online, makes you aware of the new technologies, job opportunities, and investment opportunities available. You also get to learn other subjects around running successful businesses in Africa.

Let’s say you just started a make-up business in Nigeria, it would be ideal to follow Tara Fela-Durotoye and her business, House of Tara. You may not get the opportunity to speak or email directly. But, by following her on social media, you might have an idea of her next speaking engagement. When you attend the event, you can get the opportunity to speak with her for at least 3 minutes.

Engaging and learning from influencers in your industry will open you open to potential opportunities. Also, this is the easiest way for young and aspiring entrepreneurs to get mentored.

Email Marketing

Electronic mail is a potent tool business owners can use to communicate with their existing and potential customers. People spend a decent proportion of their day, combing through their emails for important information from brands they trust or from people they know.

Emails prove to be a good tool in encouraging potential customers or customers who might have stopped using your service to come back.

Emails are a good way for businesses to inform their customers on operational changes, share receipts/invoices,  company news, and market new products and services.

Online tools like Mailchimp help you to properly leverage email marketing to grow your business network.

Speaking gigs

Speaking gigs is a good channel through which entrepreneurs can grow their business network. Imagine a digital marketer speaking at the social media week. It will be an opportunity not just to impart knowledge but also to subtly promote your brand.

Speaking gigs places you as an authority and thought leader in front of your audience.

Going back to the digital marketer example. If you are a digital marketer and the organiser of the social media week reaches out to you to speak to business owners, what would you speak about?

Ideally, you will share your knowledge and experience with the business owners. You will teach them how to leverage digital marketing to grow their business. Also, you will advise them to reach out to you if they have challenges with digital marketing.

Marketing is often granular, one customer at a time. But speaking gigs will give you access to tens or hundreds of potential customers all in one place.

Speaking gigs offer the opportunity to grow your customer base and entire business network. Also, it promotes your personal and business brand.

 Run Online Contests/Promos

Online contests and promos are channels through which you can grow your brand on social media. Besides, it often leads to an increase in sales for your business.

Recently, Falz, a musician, recently released a song, ‘Bop Daddy’. When the song was released, he used online contests on Instagram to popularized his song. Currently, the song is placed #26 on Top 100 most played songs in Nigeria on Apple Music.

These online contests could either be a retweet to win or a photo/video contest where the contestants have to follow and tag the brand to register for the contest.

Online contests when executed effectively, will boost your online presence. Also, potential customers may be convinced to buy your product or service.

Entrepreneurs and small business owners need to harness networking opportunities both offline and online to grow their brands. As a business owner, if you can hack networking channels, you will set yourself apart from your competitors. 

These networking tips when dutifully followed will set you apart from the competition. In addition, you will build an outstanding personal and business brand that will stand the test of time.

At Entrepreneurs.ng, we put your business on the world map by telling your brand story. This increases your visibility, sales, and revenue. Contact us today to get started.

Best of luck!

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Top 15 Quotes for Young CEOs

Matshona Dhliwayo’s Top 15 C.E.O Quotes

  1. “Reading books will get you to the door, reading people will get you inside the room.”
  2. “You are only as valuable as the value you add to others.”
  3. “Fear is an assassin; if you let it in your life, it will kill your dreams.”
  4. “If you are going to believe in anyone, believe in yourself.”
  5. “Don’t burn your bridges until you build better ones.”
  6. “An army of disciplined sheep is greater than an army of undisciplined wolves.”
  7. “Today’s losses are capital for tomorrow’s gains.”
  8. “An ounce of wisdom can earn you a ton of gold.”
  9. “What you seek for others you find for yourself.”
  10. “Work like you’ve never won. Win like you’ve never lost.”
  11. “The best learners are the best earners.”
  12. “Never judge an eagle by the opinion of turkeys.”
  13. “Don’t aim to break the glass ceiling, aim to shatter it.”
  14. “A lion conquers more in one day than a sheep in a lifetime.”
  15. “No one can stop you from shinning if you are standing in your own light.”

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How to Make Videos People Will Watch on Social Media

Want your videos to make a bigger impact on social platforms? Wondering how to create videos that grab and hold people’s attention? In this article, you’ll discover three techniques to produce video people will watch on social media. Note: This article assumes you have the basics in place for filming and producing social media video. […]

The post How to Make Videos People Will Watch on Social Media appeared first on Social Media Marketing | Social Media Examiner.

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How To Start A Fruit Juice Production Business In Nigeria: The Complete Guide

Juice production is by far one of the most lucrative and encompassing global establishments in the world with billions of people consuming various juice products every single year. The global fruit juice market has been experiencing exponential growths; this is evident as it reached a volume of more than 45 Billion Liters in 2018, registering […]

The post How To Start A Fruit Juice Production Business In Nigeria: The Complete Guide appeared first on StartupTipsDaily.

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11 Digital Marketing Trends That Will Change Your Online Marketing

What if I tell you that you’ve really lost more customers to your competitors than you might think because you have ignored the most important digital marketing trends of this year?

As a matter of fact, one of the strategies I’m about to show you is what you might have missed in a pool of trends and this is what is costing you really double your competitor’s budget on digital marketing.

If you read through this blog post and implement any of this biggest trend in online marketing today, then your conversion rate is sure to pivot to X4 of your monthly conversion rate.

Think about it this way, right now your conversion rate might be an embarrassing figure compared to what your business would need to survive the next era of business, but if you put these strategies to good use, you’ll certainly secure a great position for your business.

Digital marketing trends such as voice search, artificial intelligence, personal assistants etc. are already altering the marketing landscape we’ve known, presenting a new challenge and opportunity for marketers, who will have to reassess their digital marketing strategy to accommodate such changes.

By 2020, after all, voice and image-based searches are expected to contribute at least half of all searches.

Click here to check our course outline including our next digital marketing training date.

Among the many biggest trend in online marketing today, we will be seeing a marketing mix of new trends storming the online marketing space.

If I were you, I’d get my pen and paper because what you are about to read are some of the biggest revelations you as an online marketer won’t find anywhere on the internet.

So let’s get started right away!

11 Digital Marketing Trends

These digital marketing trends have been picked at random and if you implement it rightly, then your conversion rate will skyrocket through the roof.

1. Brands will be optimizing their content for Voice Search as a way to tap into the digital marketing trends 

If there is one piece of technology that has captured marketers’ imagination this year it is voice recognition.

With voice search, you use your voice to perform actions on the web. And this is one significant trend that can govern the world of SEO.

In the next few sentences, I will tell you a popular brand who is using this voice search SEO trend already and is flooding in conversions massively

Amid the rising popularity of voice-controlled devices, including Amazon’s Alexa and Google Home, brands have jumped on the voice bandwagon.

These are all valid ways of thinking about voice. Voice offers a new and innovative way to reach consumers that technologically advanced brands can take advantage of.

Domino’s Pizza, for example, sees voice as a way to sell more pizza and so has enabled customers to order directly through Alexa using voice.

Incredible right? In a short while, I’ll even tell you what Google has to say about voice search in seo in 2020.

The brand’s digital boss Nick Dutch admits it isn’t seeing huge sales from the channel now but it expects to in future and is “preparing for the fact this technology will be something people use”.

However, perhaps the bigger transformation for brands is in search.

In 2016, Google claims 20% of mobile search queries submitted via its app are already done using voice. Meanwhile, comScore estimates 30% of searches will be done without a screen by 2020.

That will have a big impact on search results and therefore SEO strategy.

Instead of consumers seeing a long list of results and being able to pick the most suitable one, most voice results will probably serve up just one answer.

The types of search queries are different too. When typing, people generally input queries such as ‘weather’ but in voice, they might ask ‘do I need an umbrella today?’.

That offers more context and therefore more chance for brands to show up relevant content, but that requires a change of approach.

Because of this, smart marketers are developing ways to tailor their SEO strategies for voice search.

As typed-out search terms become less popular, it’s going to get more and more important to start making those adjustments.

Here are some ways that the rise of voice search will shape the future of SEO, and some tips on how to prepare for it.

We expect to see more brands optimizing their content for voice search (Voice SEO).

The popularity of voice search is certainly exciting — it’s often easier and more convenient than typed-out searches, and younger generations are attracted to its “cool factor.”

Because of this, it’s important that marketers pay attention to how this may affect their SEO.

The second trend on the list seems to be one that you already know…

..but believe you me, there’s a missing puzzle you might not have figured out when it comes to this one.

Search Engine Optimization (SEO) | A Complete Beginner Guide To Ranking Your Website

Source: Marketingweek.com

2. Artificial intelligence (AI) in Marketing will rise to a new height and possibly replace customer service.

AI is not new – in fact, you probably already interact with marketing AI on a regular basis when you see ads in search results and on social media. And, 57% of marketers already use AI.

But do you know this?..

The use of AI for marketing is only going to grow as the technology improves. It’s projected to grow by 53% in the next couple of years.

Projected this month, we are going to be seeing chatbots as an alternative to human-to-human interaction.

Interesting right?

Chatbots can answer customers’ related questions. It uses artificial intelligence and machine learning to optimize the customer experience.

So, marketeer adds up to 90x efficiency using Artificial Intelligence.

It learns from human-to-human conversations and from customer behaviors.

One of the companies that I listed below are already using chatbots to assist shoppers with a personalized shopping experience.

It’s no coincidence that a company called ZhuiYi was founded just a year and a half ago by a group of former Tencent computer programmers and it’s already making waves in the field of chatbots.

Also, Singapore Airlines on Tuesday (Dec 12, 2017) announced that it has launched a chatbot designed to answer customer queries.

Another company that’s effectively using these digital marketing trends, chatbots, is Mall of America, their chatbot aims to give shoppers a personalized shopping experience.

So you see, companies are already using chatbots to enhance and automate customer experience.

In fact, Google has opened it’s Google’s chatbot analytics platform called Chatbase — that allows the usage of the chatbot can to be monitored in order to spot potential flaws or problems.

It can also provide useful insights that can improve the final user experience (watch the video embed below).

The truth is chatbots could even move into a conversational advertising role in the future, based on whom they are speaking with, and what is being discussed.

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3. Video marketing as one of the digital marketing trends will be massive soon.

How much video marketing is your brand doing right now?

If the answer is NO, well it’s time to start. Because if you don’t, then you’re going to be missing out on one of the biggest marketing trends set to skyrocket greatly.

I’ll break down the HubSpot’s new stats on video marketing so that you’ll see how much of conversion you’re loosing out from if video marketing is far down in your marketing priority list.

In fact, according to Entrepreneur, soon, 80% of online content will be video. That’s a pretty incredible stat. So, it shouldn’t go unnoticed.

In Hubspot’s released State of Inbound 2016 report, video was set to play a large part of the strategic plan for brands and marketers in the nearest future.

When asked: What content distribution channels do you plan to add to your marketing efforts in the next 12 months?

This was the breakdown of the responses:

  • 48% YouTube
  • 39% Facebook video
  • 33% Instagram
  • 20% Messaging apps
  • 15% Podcasts
  • 13% Snapchat

Notice a trend there?

Beyond the heavy social media presence here, every single one of these distribution channels has a large (or solely) video component with the exception of podcasting.

The majority of marketers are looking to add channels that support video in their marketing efforts. Meanwhile, these figures are projected to increase as more brands would embrace video marketing.

Of course, there’s a reason why marketers are starting to love video because video provides results.

Check out this infographic from Hubspot:

infographic video stat

Video has the capacity to increase conversion rates and the infographic above says it all.

Here are some project video marketing trends you can’t ignore.

  1. Live video: Like AI, live video is nothing new, but it’s growing exponentially. Everyone wants a piece of Facebook Live. And, it isn’t just popular with marketers. People love watching a live video too. In fact, 80% of users said they’d rather watch a live video than read a blog post, while according to Facebook, live video gets 3x more views. It is not only interesting for marketers due to the uniqueness of the content but it also generates more exposure and higher engagement. If you can include live video in your marketing strategy, it should eventually lead to more conversions.
  2. Mobile views: Considering that most people will watch your video on their mobile devices, it is important that the video is optimized for screens of smaller sizes. Besides that, a lot of people will watch your video with the sound on mute. That is why it is important to include subtitles or captions to share your message with the viewers.
  3. Interactive content: It will be much easier to understand when you explain yourself, your point of view, or your business through video or audio. And by using more interactive content like videos, podcasts, or webinars, marketers can create content that will engage more with your audience.
  4. Personalization: Not just any video will be interesting enough for your audience to connect with. This trend can be combined with storytelling. There has to be a story behind your video. A story your audience can relate to, something personal. Not only a story to sell your product or services but a story that evokes emotions and creates a connection between you and your audience.

Here are some video platforms that marketers will leverage greatly.

  • Instalive (Instagram live videos)
  • Facebook live
  • Webinar
  • Youtube
  • Whatsapp Status (videos)
  • Linkedin videos
  • Video ads

How To Use WhatsApp For Business Promotion | WhatsApp Marketing Strategy

Source: Zembula.com

4. Growth hacking as on of the biggest trend in online marketing today will become a priority soon.

Do you now that there are marketing strategies that are specifically targeted as for growing a business revenue, and SEO is one of the leading strategies?

Your business is slowly dying because you’re possibly missing out on this and I will tell you why.

SEO is still one of the best growth hacking strategies simply because you are getting more traction from people who are already inquiring about your product or service.

As technology evolves to allow additional search options, you have to adjust your strategy to meet your audience where they are looking for you.

Attracting leads with awesome content and exciting twists (such as a giveaway or a challenge) can help move the dial in converting these leads to sales.

The idea of “growth hacking,” which means seeking growth from a company’s existing traffic, driving marketing through technology, and gaining results through greater efficiency is a new mentality and skill that today’s company managers and marketers will need to master in in-depth.

These Big Giant’s “Growth Hacking” Strategy Won Them Tremendous Business Growth

Here we are listing case studies of giant brands that have invested much in growth hacking and have scaled their business because of this strategy.

1. Shazam’s Growth Hacking Strategy: “Spreading The Word Offline”

Music tech company Shazam came up with a neat marketing device to spread interest in its song-recognition app, while at the same time turning a problem to its advantage.

Shazam’s app allows its users to identify songs they hear at clubs, on the radio, or at parties by recording a snatch of the music and matching it to an online database.

When there’s a lot of background noise it can be tough for the software to do its work, so Shazam encourages users to hold their smartphones up to the speakers.

It’s a neat trick.

Others see smartphones brandished and ask “what’s going on?” News of Shazam spreads quickly by word of mouth.

The result = Impressive 500 million downloads.

While this might seem like the best strategy of “growth hacking” as one of the digital marketing trends used by giant companies to grow their revenue, the next case study is a full blow strategy by Uber.

2. Uber’s Growth Hacking Strategy: “Encouraging Advocacy”

With operations in 35 countries (including Nigeria) and a valuation of more than $30bn, Uber is a poster child for rapid scale-up. But in 2009, it was just a local car-hire company with a platform matching supply and demand and handling payments.

The company knew it was solving a range of problems associated with conventional cab services but it needed traction.

Its base in San Francisco was the key.

Uber initially focused on the tech community, organizing events and – crucially – free rides for those attending. Those who used the service told their friends about the experience.

The result was rapid growth and a model that could be rolled out elsewhere.

3. Facebook’s Growth Hacking Strategy: “Taking a Hard Line on Messenger”

Messenger was an important launch for Facebook, allowing the company to create a stand-alone messaging service that can be used by third parties to offer a range of services through Chatbots. Ultimately playing into Facebook’s future advertising plays.

But Facebook faces a challenge – namely that there are a great many people who already have the Facebook App itself on their smartphones. People who might well ask – why should I download Messenger?

To counter such resistance, Facebook has progressively turned off the message facility on its own app and telling mobile users they must migrate to Messenger. The result is a rapid growth curve to underpin the Facebook messaging masterplan.

Click here to check out more Growth Hacking case studies to inspire you.

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5. Influencer marketing (Micro-influencers will be needed more)


Micro-influencers are 4x more likely to get a comment on a post than are macro-influencers (who usually have ~10 million followers)
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Do you know how important micro-influencers are in the marketing mix? For social media, one this is one of the most effective and most direct digital marketing trends that has come to stay.

Let me show you a few stats on how much importance they hold to your business.

Think of micro-influencers as digital influencers with a total audience size of between 1,000 and 100,000 followers.

Surprised with the audience size?

There’s data to support it: Micro-influencers are 4x more likely to get a comment on a post than are macro-influencers (who usually have ~10 million followers).

Micro-influencers are more likely to post about specific niche topics and they have the loyal followings that share their passion and a staggering 90% of consumers trust peer recommendations and only 33% trust ads.

With more than 32% of internet users enabling ad blocker, it’s increasingly harder to reach users and micro-influencers can bridge that gap.

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6. Quality content marketing will be prioritized.


High-quality content is in short supply so people will have to be creative in their approach and with whom they are working.
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As one of the top digital marketing trends, the aim of grabbing consumer attention through Content marketing will remain a key priority for marketers in the online marketing world.

Bill Gates was wrong when he said “content is king” in 1996. Content isn’t just king anymore, “Quality content is king!”

In this highly digitized world, high-quality content is in short supply so people will have to be creative in their approach and with whom they are working.

To develop super-relevant content requires speed, agility, and risk-taking. And this will favor local companies (over multi-nationals) as they move faster, take bigger bets, and are therefore more able to be timely and relevant with their content.

Content Marketing | A Complete Beginner Guide To Crafting Quality Content

7. Experience marketing is gaining popularity


Customer experience is hugely important. Customers see your business or brand as the sum of experiences they’ve had with you.
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Do you have any brand that has lost you as a customer in the last 6 months? How do you feel about the business or brand?

Do you know that in your business, if you don’t have a strategy and isn’t steadily optimizing your customer experience, you’re losing X2 of every customer who walks out and never returns because you don’t only lose a customer, you lose their testimonials or word of mouth.

Customer experience marketing is exactly what it sounds like – making sure the customer has a good experience when you market to them.

And, it’s gaining popularity; 68% of marketers say their business is increasingly focusing on customer experience in marketing.

While you might want to focus on customer experience, the next digital marketing trend will specifically show you what you need to optimize.

Customers see your business or brand as the sum of experiences they’ve had with you.

This could be anything from in-store customer service to finding your local listing online or seeing one of your business’s ads on Facebook.

Creating a great experience for the customer is more likely to help you gain brand loyalists.

If they search for you online and find two different listings, or they receive bad customer service while making a purchase, they’re just not going to use your business again.

Let’s prepare to share a good customer experience when you market to them.

8. CRO (Conversion Rate Optimization) focused on proofs

This period may finally be the period that businesses start to become customer-centric and embrace intelligent, strategic conversion optimization (I’ve been preaching that every year for what seems like a while now).

Amongst the heady mix of AI, machine learning, chatbots, data clouds, influencer marketing, and fixed mindsets within businesses, these trends will be harnessed by the few brands who choose to step outside of their comfort zone.

In a short while, I see more brands leveraging proofs.

The proof is the art of showing potential customers and clients that what you sell is both real and worth having.

It’s one of the trickiest elements to get right in digital and inbound marketing and can be the difference between appearing authentic or fake.

We live in an age of skepticism. People are consuming more and more content, and they’re bombarded with advertising wherever they go online, be it Facebook, news sites or YouTube.

More and more people are using ad blockers or developing ‘banner blindness’ to overcome the fact that they are constantly being targeted by someone.

Perhaps, with real proofs, you can display real-time customer activity notifications on your website and let your existing customers sell for you.

Have you heard of Useproof?

Well, if you are concerned about showing your potential customers that what you have to offer is both real and valuable to them with a bit of, then you might have to check out Useproof.com.

Useproof can do the following:

  • Activity Notifications: Display recent sales and opt-ins on your pages and drive visitors to convert.
  • Live Visitor Count: Show how many visitors are browsing your site – eg. “28 people are viewing this page”
  • Visitor Identification: Shows detailed profiles of every visitor who enters their email.
  • Customer Journeys: Watch visitors travel across your site and see which steps they take to convert.
  • Custom Timing: Control when, how long, and how fast notifications display on your site.
  • Custom Rules: Granular control over how and when notifications display on your pages.
  • Mobile Optimized: With mobile traffic approaching 70%, Proof looks amazing on mobile.
  • Language Translation: Translate your notifications into any language you want.

9. Fluid marketing will become the trend

“Fluid online marketing” is a multi-channel approach to online marketing that addresses each customer’s unique challenges in a way that can help you keep your brand in front of them.

Instead of following a one-size-fits-all approach, fluid online marketing leverages the very best growth opportunities for each customer’s situation.

In fluid marketing, you see your customers as a moving target, you will understand where the word “fluid” originate from.

The way fluid marketing works is when you leverage on different channels to ensure that you deliver what your customers are looking for no matter where they are, what website they visit, the social media platform they use, etc.

Soon, fluid marketing will thrive! I see more marketers using features like re-targeting, customer audience, and lookalike audience to ensure customers are always reminded of what they left off.

6 Effective Online Marketing Strategy To Target Your Audience

10. Data Analysis

If you’re maxing out on data and analytics this year, just wait.

The mass amount of information being created by the IoT has the power to revolutionize everything from manufacturing and healthcare to the layout and functioning of entire cities — allowing them to work more efficiently and profitably than ever before.

One company, for instance, found that it was able to reduce the cost of managing its fleet of 180,000 trucks from 15 cents per mile to just 3 cents.

That same kind of efficiency can be exercised in almost every industry, from retail to city planning.

Tech giants such as Microsoft, IBM, SAS, and SAP are all heavily investing in Analytics, more specifically IoT Analytics as they are seeing the power of this combination in driving new business insights across a vast array of industries and applications.

11. Customer Journey Marketing

Given the way the complexity of marketing and digital marketing has increased, techniques like customer journey mapping for different personas are increasing in importance to help define the most relevant communications and experiences for different touchpoints in the customer journey.

To support this, the way I like to think about how to improve the effectiveness of digital marketing is to think from the customers’ viewpoint of the communications opportunity available through the customer lifecycle for different types of business.

We define lifecycle marketing as:

Creating a managed communications or contact strategy to prioritise and integrate the full range of marketing communications channels and experiences to support prospects and customers on their path-to-purchase using techniques such as persuasive personalised messaging and re-targeting.

We designed this mind-tool to help members think through all the potential touchpoints across paid, owned and earned media. Then you can perform a ‘gap analysis’ of the use and effectiveness of lifecycle comms you are using against those you could be used to increase the relevance and response of communications.

Source: Smartinsights.com

To sum it up:

Digital marketing trends all year-round are going to be massive.

The likelihoods is going to be another exciting period for new and innovative ways to reach consumers and increase brand awareness. Accelerated advancement in technology is making it more challenging and marketing teams will need to explore, invest, experiment, and adapt in order to keep up.

Do you agree with the digital marketing trends contained in this list? Or perhaps, do you have any of your own to add?

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How to Produce High-Quality Videos for Social Media

Need to do more with social video? Wondering how to increase the quality of your videos? In this article, you’ll discover practical tips to produce polished videos that perform well on social media. #1: Look Better on Camera I’m sure you’ve seen many social media videos where the person is looking down at the camera, […]

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