Online Marketing Terms
I want to take you through a quick glossary of terms acronyms used in internet business industry you know terms that are thrown around that you’ll probably see used in forums and on other websites and affiliate programs that you join in that type of thing and I just want to make them clear so that you understand what they mean not only what they mean but what they actually are so some of them I’m gonna take a little bit more time than others to talk about just based on how much explanations needed first one is:
SEO stands for search engine optimization and it’s basically the practice of making your site as google friendly or a search engine friendly as possible and it’s also the practice of creating links and content on the rest of the internet that points back to your website and to your sales funnel and that’s usually done by a by someone who will refer to themselves in it as an SEO or a search engine optimizer.
SEO sometimes refers to a position in it like as a you know I’m hiring an SEO search engine optimizer and sometimes it means I’m some people will say I’m doing the SEO for my website which means I’m doing the search engine optimization for my website so sometimes.
I hear it use two different ways but it’s basically the on-site SEO is where you kind of reduce the friction between you and google you make your site as as you know it’s sort of coded the way Google wants it the best way possible and then the other side of it is is building content and links back to your website.
Next is search engine marketing search engine optimization search engine marketing kind of fall into the same category but usually the difference with search engine marketing is that search engine marketing requires you to pay for your advertising on search engines it’s a little bit more sort of like a like a budgetary type of a thing where you’re actually out there buying traffic on a regular basis as opposed to trying to get to the top in the organic section which doesn’t cost you anything except time and energy.
The next one is PPC pay-per-click that’s exactly what it sounds like some companies will say to you well we charge you know five cents PPC that means every time someone clicks on your ad you’re out a nickel PPL which is pay per lead a lot of the time companies will offer you a bounty or a payout every time someone fills out a simple lead acquisition form.
It’s like maybe they give up their name and there email address and the city that they’re from or their zip code or the postal code or something like that or if you’re buying traffic you will pay per lead you can pay per lead in terms of I want to you know I want a hundred new people to join my mailing list and you’ll pay a dollar per lead and so it will cost you some money to get those hundred leads to your mailing list.
PPV which is pay-per-view that’s usually when you’re buying banner impressions you’re paying either by the single view sometimes they’ll have like a fraction of a cent that they charge you or penny that they charge you every time your banner shows up.
CPC stands for cost per click so similar to pay per click the cost per click if I say to you you know I will sell you traffic on a pay per click basis and you’re gonna I’m gonna sell you traffic on a PPC basis and your CPC will be five cents so that means I will sell you traffic on a pay per click basis and your cost per click CPC is five naira cpa which is cost per acquisition.
Sometimes known as cost per action it can also be flipped around and referred to as PPA or which is also pay per action paper acquisition basically what that means is an action can be a number of things an action can be a new sale it can be a new subscription it can be a free trial it could be a lead in some cases so when someone says I pay per acquisition it usually means the acquisition of a new customer and a lot of the time in a CPA environment cost per acquisition a bounty is paid so your customer that you sign up to my program might pay 2 dollars and 95 cents for a trial but I’m going to give you $45 for the lifetime value of that customer right up front so cost per acquisition is it’s kind of a really cool way to buy traffic or to sell traffic CPM which is cost per mil.
Cost per 1000 impressions similar to PPV where you pay for the views of your banner instead of paying per individual view or paying for a certain bundle of views it’s always priced per thousand so sometimes they’ll say well our traffic is sold at $5 CPM which basically means every time 1,000 people say see your banner you pay five bucks Another one is CPE which is cost per engagement sometimes people will have websites where there’s a game or there’s some other type of sort of rabbit hole they want to take customers down.
Sometimes there is a lead involved in cost per engagement but it usually requires the person to do more than just and on the web page they want them to actually do something they want them to to play a video or get involved somehow in that in that website when they get there CTR stands for click-through rate so the best example of this is if a hundred people come to your website and you have an ad on your website and that web that ad gets two clicks out of those hundred people that come to your website the click-through rate of that advertisement is two percent and that’s sort of the basic way to explain what a click-through rate is.
Google calculates the click-through rate when when you buy the the AdWords ads that go down the right-hand side of the Google web web search pages they’ll actually measure your CTR click-through rate as a part of how they rank that advertisement it’s not just about how much you pay per click but if your ad gets more clicks than the guy above you they’ll move your ad higher based on your click-through rate being better CR which stands for conversion rate.
Conversion rate is basically again if a hundred people were to come to your website and two people made a purchase your conversion rate is 2% so two out of every hundred people that came to your website purchased something and it’s important to know what your conversion rate is because when you’re looking at some of these other terms that we talked about like PPC and CPC and PPV and all these are the kinds of things if you know your numbers and you’re able to do your calculations you’re able to say okay I know I’ve sent 10,000 people in my website and I know that 2.2 percent of every hundred people that come to our website I’m gonna make you know I’m gonna sell it no matter what.
And that’s kind of my average and if you know how much each one of those sales is worth to you you can calculate what the the value of visitor is so let’s just say as I’ve said for the sake of argument your conversion rates one percent let’s just do this really simply the conversion rate one out of every hundred people that come to your website buy something if that’s the case and you’re buying traffic at five cents per click it’s gonna cost you five dollars to get 100 people to your website.
Now if your product that you sell is twenty dollars and or the profit on your product that you sell is twenty dollars well then you’ve made a fifteen dollar profit so you know that you could probably get away with spending upwards of say ten to fifteen cents per visitor per click and still profit based on your conversion rate so it’s good to kind of know these numbers so that you can back up and say okay now that I don’t my conversion rate is I know what I can get away with paying per click and it kind of helps you to really intelligently buy advertisin.
Not just poke around in the dark the next one I want to talk to you about is RSS you’ll see these little RSS orange little RSS they look like antenna symbols almost little RSS symbols on all kinds of websites RSS stands for Really Simple Syndication and with the advent of WordPress and other other content management systems.
What’s happened now is that the content on your website has actually now been separated from the design the content kind of sits in a database all by itself so if you write an article and you put it up on your website you’ve got this beautiful website with a nice header and advertising down the side and links to your friends webpages and and you know all these colors and backgrounds all kind of stuff the article itself is actually just a text file similar to a Microsoft Word document that just sits in a database on your server and the design is actually a part of the WordPress management system and it’s just there to deliver that content and so what really Simple Syndication does is it actually takes that content that skeleton of data from your website and allows other websites feed readers other things to subscribe to your content.
I like to read a lot of blogs because I like to stay on top of what’s going on in the industry and I also like to comment on a lot of blogs in my niche because it gets traffic back to my website so blog commenting is a great way to generate traffic how do I know when my favorite blogs have updated well by subscribing to their RSS feed and something called a feed reader you can download feed readers for free all day long they’ve got them built into outlook and a lot of different software now has feed readers built right into it but I use a program called newswire.
I dragged all the RSS feeds of all the blogs I love into newswire and every hour it checks every single blog I follow and if there’s a new blog post it shows me right away that there’s a new blog post and I can click on it so you as someone who publishes content knowing RSS is important if you have an RSS feed as a part of your content people will access your blog more often.
They’ll access your content more often so RSS is really important contextual advertising this is what you’ll see sometimes you go to a website and you’ll see advertised that matches the content on the website so you know you go to a you know website with a recipe for vegan cupcakes you’ll probably see cupcake and vegan type ads that show up next to that content the the advertising is is is is contextual and it’s and it’s based on what’s on the website that it’s being served from a link farm.
Link farming is something that if you understand search engine optimization you understand getting lots of links is important what a lot of people will try and create are these things called link farms and they’re absolutely useless but it’s basically a web page that’s just loaded down with links to other websites that even is sold to the sold to people somehow or that they’ve they think that by you know creating a whole bunch of websites and then creating all these link farm type pages which is just basically web pages full of links they have no content value you would never read this web page that’s what a link farm is.
Stay away from that kind of stuff never build any pages that you wouldn’t want to read yourself affiliate program an affiliate program is basically let’s say I have a product that I want to sell I have a twenty dollar product I want to sell and I need traffic and you’ve got a mailing list or you have a blog or you have an audience somewhere that you that you can share with me well what I’ll do is I’ll give you access to my affiliate program and I’ll say I’m gonna give you 50% of every one of my sales that you generate because you sent me that traffic as an affiliate so you’ve now joined my affiliate program.
You send traffic to me and for every time you generate a sale from one of your visitors or subscribers or whatever it might be I’ll pay you ten dollars that’s how an affiliate program works I hope you’ve enjoyed this glossary of terms and hopefully I’ve helped to answer some some questions that you may have been sitting on your mind.
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