…with over 13.three billion Naira already supplied to ladies owned companies in Africa, Access Bank is placing its weight behind supporting Nigeria’s feminine entrepreneurs.
LAGOS, February 18, 2020 — The W Initiative, dwelling to over 12 million feminine clients, has launched a brand new TV advert marketing campaign to create consciousness on the W power loan -a product specifically designed for its ladies owned Businesses.
The TV advert marketing campaign encapsulates the imaginative and prescient of the Bank to empower ladies from all walks of life by encouraging them to benefit from the W power loan to develop and maintain their companies.
The marketing campaign which has been unveiled on digital platforms and broadcast on TV in a collection of high-profile commercials, options two lead characters: Lady W performed by famend singer Aituaje (Waje) Iruobe and Tolu T performed by actress and On-Air character, Omotunde (Lolo1) Adebowale. Both women appear to be at reverse ends of a string as Waje, the go-getter who jumped on the W energy mortgage, seized the chance supplied by Access Bank to develop her business shortly however Lolo1 stored procrastinating.
“We are letting the world know that we’re dedicated to giving ladies entry to finance mentioned Ayona Trimnell, Coordinator, ‘W’ Initiative, Access Bank. “Numerous monetary establishments discuss the talk- there are a variety of programmes on the market however really offering the funds is difficult and froth with many obstacles. With excessive rates of interest, different obstacles to entry, so many ladies companies can’t thrive.
In a rustic the place nearly 50% of entrepreneurs are ladies, we can’t afford to comb this big alternative below the carpet. This TV Ad clearly reveals Access financial institution is placing a stake on the bottom and we’re dedicated to making sure that girls have entry to finance.”
The W Power mortgage TV Ad marketing campaign additionally showcases the numerous advantages attributed *to* being a member of the W group. These advantages embody a lot of capability constructing initiatives and networking alternatives.
Click HERE to observe video or watch under.
ABOUT ‘W’ INITIATIVE
Established in 2014, the W Initiative is a one-stop centre for all of Access Bank’s ladies
empowerment choices. Under the Initiative, collaborating ladies and their households have
entry to a variety of privileges together with entry to loans and credit score amenities as nicely
as entry to the ‘W’ group through which they’ll get insights on household issues and finance.
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