4 Reasons for low social media engagement

4 Reasons for low social media engagement

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Why your social media isn’t working?

Today, I ‘ll discuss 4 possible reasons so that you can fix them right

Let’s get into it.

If you have been putting out this effort on social media, but you’ve gotten frustrated because you’re not getting anything in return or not as much as you think, this post will help you out.

4 reasons your social media isn’t working.

You put post out there. You get no engagement. You get no results.

.

Why could that be?

Well, let’s go through some of the common reasons as well as cover how to fix them.

1.

 

You’re doing too much selling.

Have you ever logged on to Facebook or Instagram to say,”Let me see what kind of ads they’re showing today.”? After your daily work, have you ever turned on the TV for the commercials reason?

.

No, that’s not why people are on social media. So you can’t be selling to them all the time.
They’re there to connect with friends, family, like-minded people, to be entertained, to be informed.

So is the stuff you’re posting informative,
entertaining, helpful?

It should be.

A good balance is about 80% of the time post about stuff that’s not salesy,
and the other 20% of the time your business. One out of every five posts, you can do a little bit more sales-type stuff in your post.

 

2.

You’re not posing about things that your audience or your ideal customers and
clients are interested in.

Think about things you can post that are interesting, entertaining or helpful to your audience.

3
You don’t have a social media goal.

Every time you post, you should have a goal in mind. Now usually it’s going to be engagement. But what is the goal of each post?

Are you trying to get somebody to like it? To comment on it? To share it? To click a link? To go to your website or somewhere else? To send you a message in Facebook messager or DM you on Instagram?

What is the goal?

Then when you craft the post, build it around that goal. Just be careful though because most social media algorithms will punish what they call engagement bait, like “Click Like if you like puppies, too,” or “Tag a friend who also loves motorcycles.”

So you wanna avoid that kind of engagement bait.

 

4.

You’re being business selfish.

This kind of goes along with what I talked about in number 2, not posting things that your clients or customers are interested in.

But it goes a little bit further than that. When you’re coming up with posts,
always ask yourself, “What would my ideal customer or client like to see?”

You can actually start by going through your old posts and asking about each one.

Would my ideal customer or client like this? Would they engage with it?
Would they click on it?

Ask some of your close friends that also fall into that demographic.

Do a little quick research to figure out what they would like to engage with and what they wouldn’t.
And, by the way, be careful with this because thinking things like,
“Oh, well my ideal customer or client would want to know that
I’m offering 10% off.”

10% is not that big of a deal.

You are being business selfish with that mindset still.

So that’s four reasons your social media isn’t working for your business.

 

D. B

 

PS: I show you how to make extra money with your smartphone

Why your social media isn’t working?

Today, I ‘ll discuss 4 possible reasons so that you can fix them right

Let’s get into it.

If you have been putting out this effort on social media, but you’ve gotten frustrated because you’re not getting anything in return or not as much as you think, this post will help you out.

4 reasons your social media isn’t working.

You put post out there. You get no engagement. You get no results.

.

Why could that be?

Well, let’s go through some of the common reasons as well as cover how to fix them.

1.

You’re doing too much selling.

Have you ever logged on to Facebook or Instagram to say,”Let me see what kind of ads they’re showing today.”? After your daily work, have you ever turned on the TV for the commercials reason?

.

No, that’s not why people are on social media. So you can’t be selling to them all the time.
They’re there to connect with friends, family, like-minded people, to be entertained, to be informed.

So is the stuff you’re posting informative,
entertaining, helpful?

It should be.

A good balance is about 80% of the time post about stuff that’s not salesy,
and the other 20% of the time your business. One out of every five posts, you can do a little bit more sales-type stuff in your post.

2.

You’re not posing about things that your audience or your ideal customers and
clients are interested in.

Think about things you can post that are interesting, entertaining or helpful to your audience.

3
You don’t have a social media goal.

Every time you post, you should have a goal in mind. Now usually it’s going to be engagement. But what is the goal of each post?

Are you trying to get somebody to like it? To comment on it? To share it? To click a link? To go to your website or somewhere else? To send you a message in Facebook messager or DM you on Instagram?

What is the goal?

Then when you craft the post, build it around that goal. Just be careful though because most social media algorithms will punish what they call engagement bait, like “Click Like if you like puppies, too,” or “Tag a friend who also loves motorcycles.”

So you wanna avoid that kind of engagement bait.

4.

You’re being business selfish.

This kind of goes along with what I talked about in number 2, not posting things that your clients or customers are interested in.

But it goes a little bit further than that. When you’re coming up with posts,
always ask yourself, “What would my ideal customer or client like to see?”

You can actually start by going through your old posts and asking about each one.

Would my ideal customer or client like this? Would they engage with it?
Would they click on it?

Ask some of your close friends that also fall into that demographic.

Do a little quick research to figure out what they would like to engage with and what they wouldn’t.
And, by the way, be careful with this because thinking things like,
“Oh, well my ideal customer or client would want to know that
I’m offering 10% off.”

10% is not that big of a deal.

You are being business selfish with that mindset still.

So that’s four reasons your social media isn’t working for your business.

D. B

PS: I show you how to make extra money with your smartphone

Durodola Bolaji

A network marketer, entrepreneur and investor, I am happily married with kids. I reside in Ibadan and run a company in Northern side of Nigeria. I am currently earning passive income working from the comfort of my home using the Internet, email, and the telephone with an incredible sense of security and peace of mind. I've been earning a full-time income from home online since 2014, mostly within the network marketing and direct sales industry, and in recent years.

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